With Facebook people can connect with friends and stay updated; with Twitter people receive regular news updates, and with YouTube people find videos that go viral extremely fast.
The ability to share information found on the Internet enables users to plan, set goals, and recommend interesting products. It should come as no surprise, then, that Pinterest is fast becoming a top social networking tool. Launched in 2010, Pinterest is a service that allows users to bookmark or “pin” links of interest and categorize them onto custom “boards” on a person’s account. Pinterest users can follow other accounts and comment on entries, like them in the same way as a Facebook page, and “repin” entries to any of their own boards. One can also shift Pinterest activity to Twitter and Facebook profiles for extra exposure.
Of course, with the advent of new social innovation comes the interest among businesses to use it as a marketing tool. Whether your intent is to promote products, travel options, or even a professional service, the potential for attracting attention via Pinterest is there. One only has to be able to use the site effectively.
With Pinterest, you are looking at specific objectives for achieving high visibility:
• Gaining followers so pins from your boards show when they log in.
• Encouraging people to re-pin your entries to their boards and creating opportunity for viral sharing.
• Encouraging click-throughs on the entries to the site of origin.
This visibility will hopefully increase leads and sales to your business. As with other social tools, it may only take one event to create viral interest.
On Pinterest you can let your creativity shine by creating boards that inspire followers. You can create multiple boards that focus on different aspects of your business.
Whether Pinterest will supercede Twitter and Facebook as the main social platform is yet to be determined. It is certainly the hot new kid on the block right now, and if you are able to build a following through Pinterest it will help you to interact with users well.
On that note, I came across this great course – Simple Pinterest Traffic System.
This is a six module video course created to teach everything you need to know to use Pinterest effectively to get targeted traffic.
I’d highly recommend it if you’re wanting to learn all about Marketing and Traffic with Pinterest
As usual, please share your love with the social sharing to the left and below if you liked this post, and please let me know your comments too.
P.S. I also created another post titled Pinterest…So What’s it All About? that you may enjoy!